Licht’s start date depends on closing the WarnerMedia-Discovery merger in April and forming a new publicly traded company, Warner Bros. When Licht starts his new role around May 1, he will oversee a news operation with a complex and ever-changing mandate and face competition that’s unlikely to make Fallonian missteps. He’s fodder for Fox News, while liberal-skewing channels CNN and MSNBC already split the blue-voting demo. The Trump circus benefited CNN as well as “The Late Show,” an opportunity that President Biden does not provide. Fallon made the mistake of tussling then-presidential candidate Donald Trump’s hair and by the time he publicly expressed regret over the viral moment it was too little, too late.Īt CNN, Licht inherits a last-place cable news network almost entirely reliant on major breaking news to gain temporary Nielsen ground. “Late Show” made strides by hammering Trump early and often and balancing comedy with meaningful conversations.
Here, the odds are in his favor: One current CBS colleague told IndieWire that Licht is “a stand-up guy.” In a memo obtained by IndieWire and sent to CNN staff Monday, Licht, described himself as “a journalist at heart.” Licht’s hire is meant to ameliorate the other kind, which was created by the violent exit of his predecessor, Jeff Zucker. Of course, the turnaround isn’t all Licht: Much credit goes to Colbert, who inherited a losing hand from David Letterman but also created the opportunity for a dramatic turnaround.ĬNN needs some - or a lot - of that kind of drama. Fallon, which averages 2.15 million viewers per night, is down 39 percent. Kimmel lost 19 percent of his audience, averaging 1.89 million total viewers each night since May 2016. That doesn’t detract from Licht’s achievement, which ranks somewhere between impressive and a miracle. As an increase from 2.65 million, that’s nearly flat. From his first day on Colbert to now, he’s produced more than 1,000 shows that average 2.7 million viewers each. The “Late Show” success story isn’t one of growing viewership it’s about maintaining audience in the face of linear-TV rating declines. However, the circumstances of that turnaround are nothing like what he faces at CNN. That was slightly ahead of “Jimmy Kimmel Live!” (2.32 million), but badly trailed “The Tonight Show Starring Jimmy Fallon” (3.54 million).īy the final week of January 2017 - a date that also represented the start of Donald Trump’s presidency - Colbert’s viewership eclipsed Fallon’s and it’s been that way ever since. By the time Licht joined as the program’s executive producer in April 2016, the CBS late-night series’ Nielsen average was 2.65 million total viewers. Colbert’s “Late Show” launched September 8, 2015. Licht has a proven ability to take a loser - or at least, a not-winner - and reverse their fortunes.
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